A recent study by marketing consultancy Benchmarketing found that outdoor advertising significantly increases the return on investment (ROI) for metrics like brand awareness and purchase intent. As a realtor, for sale signs are one of the best forms of advertising you can use.
Custom for sale signs help potential buyers find your properties. They help you establish your reputation in the community.
Learn more about why for sale signs should be a key part of your real estate marketing strategy.
Tell Potential Buyers How to Contact You
Custom for sale signs give prospective buyers the information they need to contact you about the property. You want people to have details like:
- Brokerage name and logo
- Your name and phone number
You may also want to include digital contact information such as:
- Email address
- Website URL or QR code
- Social media
If a potential buyer passes by your property, they can easily see who the broker is and how to contact you.
Add More Details with a Sign Rider
Too much information on a yard sign will make it look cluttered. You can include more details using a sign rider. Sign riders sit above the main sign or hang below it.
A rider sign can hold information like:
- Price reductions
- Open house
- Contract status (coming soon, sale pending, sold)
Rider signs let you easily keep your yard signs up to date. This helps to maintain interest in your properties.
Make Finding the Home Easy
One of the main purposes of a yard sign for sale sign is to help people find the home easily.
The National Association of Realtors reports that 43% of buyers start their research online. However, the same report shows that people still prefer to view homes in person. Buyers view an average of seven homes, and five of those will be in person.
Good signage helps give potential buyers a good experience. No one wants to wander around a neighborhood looking for an address.
You can improve visibility with the placement of your for sale signs. For example:
- Avoid trees and bushes that can block the view from the street
- Put the for sale sign near the sidewalk or street instead of right next to the house
- If the home is on a corner, consider putting a sign on each street
- If the home is on a secluded street, you can ask homeowners on a street with more traffic to put a directional sign in their yard
Well-placed yard signs are an important part of your real estate marketing strategy.
Promote Your Business and Build Awareness
Custom for sale signs are an effective way to build awareness of your business. You’re marketing yourself as well as the property.
Real estate yard signs are in place 24 hours a day, seven days a week. You have excellent exposure for your business.
Brand recognition is essential to your success because consumers are more likely to purchase a brand they know. Having a recognizable brand also helps your digital presence. People are usually more likely to share, like, and follow content from a business they know.
You can design a custom for sale sign to reflect your brand. You want the colors, font, and other elements to match the rest of your marketing materials. This reinforces brand awareness and recognition.
Build Credibility
A yard signs for sale signs does more than tell potential buyers who you are and how to contact you. It helps establish your credibility as a realtor they want to work with.
When people see your for sale signs in front of properties around town, they’re more likely to contact you. They recognize your name and know that their neighbors trusted you with their real estate needs.
The right for sale signs show your professionalism. Quality materials and an attractive design make a good impression on potential buyers. They may be more likely to view the property and make the sale.
Choose For Sale Signs that Make an Impact
For sale signs are a key piece of your real estate marketing strategy. They help potential buyers find the properties you’re selling and contact you. They help you build recognition in the community.
You can rely on Real Estate Store for quality yard signs that make an impact. Our custom for sale signs reflect your individuality. Our team of realtors, graphic designers, and other creatives is dedicated to crafting distinctive products with care and attention to detail.
Browse our inventory of for sale signs to find the perfect addition to your marketing strategy.